The home design and renovation industry is huge in North America. It is a significant part of our economy because of its size, the number of people employed, and the size of an average purchase. As a cottage industry it consists of many Small and Medium size Enterprises (SME), a backbone of our economies in North America.
The home design and renovation industry has always had problems from both the homeowners and contractors viewpoints. Given that 40% of homeowners do a home renovation every year, these problems are becoming more prominent.
Given the Internet age there is a much better solution – cheaper and more effective - than using directory listings to find reliable contractors. Equally contractors need to adapt and start harnessing the web to advertise their services. There is a much better way for homeowners to find reliable contractors (and who to avoid) and for contractors to stand out from their competitors.