If you're an independent contractor or small business, you might not have a large budget set aside for marketing. Here are three ideas that don't cost a lot of money, but are still very effective for marketing your business.
Get Referrals The Easy Way
One of the best low-budget marketing ideas is making flyers or door hangers for your client's neighbours. When you're working at a client's house, put the flyers in the mailboxes of the neighbours directly beside and in front of your client. The flyers should say that you're currently finishing up a project, give the client's address, and let them know they can drop by to chat with you, or to ask your client about the project. As an incentive, you can also offer a discount on their first project with you.
This method is effective because it's a low-pressure way to get referrals. You're currently working on-site, so the neighbours can come and meet with you right there. It's also an easy way to get word-of-mouth referrals because neighbours talk. And your clients will be happy to talk about their experience with you.
The printing costs will be low because you only need 5 or 6 flyers for each of your projects. And it doesn't need to be professionally printed in order to be effective. You can just type it up on your computer, and print it at home.
Be Shareable On Social Media
Social media can be an effective way to market your business, as long as you remember that the goal of social media is to attract local, paying clients. Don't focus on the number of "shares" and "likes", but on the number of potential clients you're reaching. Focus on creating content that people would want to share on social media and that also positions you as an expert and builds your credibility.
You can do this by commenting and answering people's questions, and by posting useful advice and tips. But remember, you're targeting local clients. So focus on your local area. It's good to give advice in terms of local by-laws, local climate considerations, etc.
You can also post photos of projects you have just finished so that your clients can share it with friends and family. A few good sites for posting photos are Pinterest, Facebook, and Houzz.
Ask Clients to Post Reviews Online
If your business is listed on websites like Yelp, BBB, YellowPages, etc., you should be asking your clients to post reviews about your business. And just like with social media, don't focus on the number of reviews. This method is good because potential clients will research for your company online before contacting you. When they do so, it will bring up your website along with all the positive reviews on other websites.
This helps build your credibility and helps you land more clients.
You don't need a large budget to get more clients. If you have a limited budget, then building credibility and reaching local, paying clients is key.
By: Lin Vinerte